TODO: Apostrophes in names is currently causing an issue Brent Hodgins – Mirren AI Conference: Feb 7, 2024
Mirren Business Development

Brent Hodgins

Managing Director
Brent Hodgins is the Managing Director at Mirren, a firm that specializes in organic growth and new business training for agencies in digital, PR, advertising, promotions, experiential and design. As you probably guessed, Mirren is also the force behind this event. Each year, more than 700 agencies now participate in Mirren’s annual conference, training programs and webinars ( Brent has trained CEOs and their senior management teams in every major region around the world. He is highly competitive as he pushes himself, his Mirren team, and his clients to accept nothing less than a commitment to growth.

This Speaker's Sessions

Welcome + Opening Remarks
Agency Amplified: AI Has Arrived to Transform Your Operation

Feb 7, 2024 | 9:45 am
Kicking off the Mirren AI Conference, Brent and Laura will unpack and break down the AI industry to better outline the implications for agencies. They’ll discuss the AI industry tech stack, the highest-performing AI applications, where AI will most disrupt agencies, and what’s ahead as 2024 becomes the year of AI implementation.

AI for Account Teams: Improving Day-to-Day Client Management

Feb 8, 2024 | 12:00 pm
While AI is being adopted in other areas of the agency, there are missed opportunities for client-facing account and project teams.<br><br>Here, we’ll focus in on a small number of AI apps that are most relevant for day-to-day client management. This will include using them to improve your client business analysis, strategic development, client communications, and more.<br><br>Importantly, we’ll spend more time on how to get far more out of the ubiquitous LLMs, such as OpenAI’s ChatGPT. This will include basic prompt engineering to transform the quality of your output.