TODO: Apostrophes in names is currently causing an issue Laura Matthews – Mirren AI Conference: Feb 7, 2024
Mirren Business Development

Laura Matthews

Director of Agency Growth Strategy
Laura is Director of Agency Growth Strategy at Mirren. She brings experience across a range of industries and agencies (digital, full service, PR) – giving her a well-rounded perspective in her training. At Mirren, Laura trains agency teams on client retention, growth, strategy, and new business. In particular, she believes agencies need to lean in more with their clients. “Too often, agencies limit themselves to a vendor role where they’re seen as order takers. The most successful agencies make the effort to deeply understand their clients’ categories and bottom-line goals, and deliver work that is clearly positioned to impact those goals.” Laura spent nearly six years with VMLY&R, where she led work for Bridgestone, Tennessee Tourism, and Intel, among other brands. Originally from South Carolina, Laura moved to Seattle in 2019 after spending a decade in Nashville, TN.

This Speaker's Sessions

Welcome + Opening Remarks
Agency Amplified: AI Has Arrived to Transform Your Operation

Feb 7, 2024 | 9:45 am
Kicking off the Mirren AI Conference, Brent and Laura will unpack and break down the AI industry to better outline the implications for agencies. They’ll discuss the AI industry tech stack, the highest-performing AI applications, where AI will most disrupt agencies, and what’s ahead as 2024 becomes the year of AI implementation.

Navigating AI for Your Agency:
Showcase of the Best Apps, Agents & Tools

Feb 8, 2024 | 11:00 am
Moving at a crisp pace, this session will provide an overview of the AI solutions agencies are currently finding most useful. <br><br>With an eye toward overall impact and user-friendly implementation, we’ll cover the tools most contributing to the evolution of agency capabilities, client project delivery, and new business.