TODO: Apostrophes in names is currently causing an issue Mike Barrett – Mirren AI Conference: Feb 7, 2024

Mike Barrett

Founder & CSO
With 20 years of advertising experience, Mike has worked in a wide variety of roles in the industry, including account management, strategy and media. Over the years, he has worked on clients as diverse as Electronic Arts, Microsoft, Wells Fargo, Schwab, Sony, Chrysler, Sprint and countless others. Mike’s breadth of experience gives him unparalleled insights into developing advertising that provides a real competitive advantage to his clients. As Managing Director at Heat, Mike has partnered with clients like EA, Dolby, the NFL Network, Kendall-Jackson and Bank of the West to build effective advertising that also wins awards. Mike came to Heat after leading North American strategy, research and analytics for the global media company Universal McCann. He also spent time as SVP Planning at Publicis & Hal Riney. Originally hailing from the East Coast, Mike has a B.A. in English and Psychology from Amherst College.

This Speaker's Sessions

The Practical Application of AI for Agencies

Feb 7, 2024 | 2:00 pm
Before we all knew what Chat-GPT was, the team at Supernatural was building a platform, called Merlyn, that sits on an enterprise-grade data stack and infused AI in every step of the agency workflow. Then 2023 happened, and the world became laser-focused on generative AI tools almost exclusively.<br><br>The Supernatural team will share a behind-the-scenes look at the processes, tools, and tech that allow them to do twice as much in half the time. This has led to high growth, strong client results, and a clear path for the future.