AI: The Case for Client Value Creation

Before we get to the AI – let’s talk client value creation.

Client expectations of agencies have spiked. They want stronger leadership, deeper strategic thinking, more integrated activation, and tangible business impact.
In fact, clients define value as work that has a meaningful impact on their most pressing business growth needs — no matter what the poorly written assignment from the mid-level marketing manager reads. The decision-maker needs impact.

Leverage AI’s collaborative power to create more value – drive client business growth. And charge more for it. 

AI isn’t a margin threat. It’s a revenue growth play. In other words, use AI to give clients more of what they want.

A more relevant entry point for your teams: Prompt Engineering. Well-crafted prompts generate exponentially better outputs.

With the right prompts, it’s like doubling your strategy team. It also levels up account and project managers into strategic leaders.

Focused on client-facing teams, lean in on our series of Agency AI Prompt Engineering posts that provide step-by-step instruction, guidance, and templates to continue your AI progression — with the goal of creating more compelling and effective work for your clients. 

Here’s the first in our prompting series >

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