Agenda
AI for Strategic Planning Pre-Conference Series Starts Soon!
Pre-Conference Series
View Sessions
Track 1
Part 1: October 16, 1:00 pm - 2:15 pm ET
Using AI to Create Higher-Value Strategy to Increase Your Fees
Track 1
Part 2: October 20, 1:00 pm - 2:00pm ET
Sharper Plans, Stronger Briefs: Inside Tombras' AI-Powered Strategy Team
Track 1
Part 3: October 27, 1:00 pm - 2:00 pm ET
The New Strategy OS: Building an End-to-End AI-Powered Planning System
Conference Day 1
Nov 4
Track 1
Build the Higher Output, Higher Margin Agency
How agencies are using AI to increase productivity, deliver more value to clients, and improve profitability
9:30 am ET
10:45 am ET
1:00 pm ET
2:15 pm ET
3:30 pm ET
4:45 pm ET
6:00 pm ET
Track 2
Build a More Effective Growth Engine
How agencies have built out AI to transform their RFP effectiveness and proactively build pipelines of high-value prospects.
9:30 am ET
10:45 am ET
1:00 pm ET
2:15 pm ET
3:30 pm ET
4:45 pm ET
6:00 pm ET
Conference Day 2
Nov 5
Track 1
Build Your Agency's AI Foundation
Practical steps to increase the effectiveness of your AI planning and execution
9:30 am ET
10:45 am ET
12:00 pm ET
1:15 pm ET
Track 2
Build It Yourself: Hands-On AI Workshops
Come ready to work: guided sessions where you'll build AI tools that you can immediately put to work.
9:30 am ET
10:45 am ET
12:00 pm ET
1:15 pm ET
Track 3
Build AI Into Your Everyday Client Work
Live demos: watch daily agency work, scopes and proposals, creative, client presentations, go from request to finished output.
9:30 am ET
Track 3
Claude Cowork: Build a Skill to Write Your Client Scopes, Estimates & Proposals
10:45 am ET
12:00 pm ET
1:15 pm ET
Post-Conference Series
View Sessions
Track 1
Part 1: November 13, 1:00 pm - 2:30 pm ET
Qualify the Lead & Uncover the Real Pitch Objectives
Track 1
Part 2: November 17, 1:00 pm - 2:30pm ET
Kick Off the Team & Lock Your Pitch Positioning
Track 1
Part 3: November 20, 1:00 pm - 2:30pm ET
Questionnaire Responses & Capabilities That Break Through
Track 1
Part 4: December 1, 1:00 pm - 2:30 pm ET
The Final Presentation: Command the Room to Win
Virtual Speaker
Indicates speaker will be presenting remotely
BUILD HIGHER-VALUE STRATEGY WITH AI (AND CHARGE MORE FOR IT)
A three-part series on building a more advanced strategy practice with AI, from the method to the machine to the money: crafting sharper plans and briefs, building an end-to-end planning OS, and selling strategy at its full value.
Featuring the strategy leads at two highly awarded independent agencies, plus the latest strategic planning advances from Mirren, each session shows the actual workflows, tools, and pricing strategies in use today and how they affect the fees you can charge.
Track 1
Part 1: October 16, 1:00 pm - 2:15 pm ET
Using AI to Create Higher-Value Strategy to Increase Your Fees
Track 1
Part 2: October 20, 1:00 pm - 2:00pm ET
Sharper Plans, Stronger Briefs: Inside Tombras' AI-Powered Strategy Team
Track 1
Part 3: October 27, 1:00 pm - 2:00 pm ET
The New Strategy OS: Building an End-to-End AI-Powered Planning System
TRACK ONE
Build a Higher Output, Higher Margin Agency
How agencies are using AI to increase productivity, deliver more value to clients, and improve profitability
TRACK TWO
Build a More Effective Growth Engine
How agencies have built out AI to transform their RFP effectiveness and proactively build pipelines of high-value prospects.
9:30 am ET
10:45 am ET
1:00 pm ET
2:15 pm ET
3:30 pm ET
4:45 pm ET
6:00 pm ET
TRACK ONE
Build Your Agency's AI Foundation
Practical steps to increase the effectiveness of your AI planning and execution
TRACK TWO
Build It Yourself: Hands-On AI Workshops
Come ready to work: guided sessions where you'll build AI tools that you can immediately put to work.
TRACK THREE
Build AI Into Your Everyday Client Work
Live demos: watch daily agency work, scopes and proposals, creative, client presentations, go from request to finished output.
9:30 am ET
Track 3
Claude Cowork: Build a Skill to Write Your Client Scopes, Estimates & Proposals
10:45 am ET
12:00 pm ET
1:15 pm ET
WIN MORE RFPs: BUILD AN AI-POWERED PITCH MACHINE
Included with the All Access Pass
A four-part series on building an AI-powered pitch operation, one stage at a time: qualifying the lead, aligning the team, responding to the RFI, and delivering the presentation that wins.
Each session pairs the strategy that wins business at that stage with a hands-on build of the AI component that scales it across every pitch.
Track 1
Part 1: November 13, 1:00 pm - 2:30 pm ET
Qualify the Lead & Uncover the Real Pitch Objectives
Track 1
Part 2: November 17, 1:00 pm - 2:30pm ET
Kick Off the Team & Lock Your Pitch Positioning
Track 1
Part 3: November 20, 1:00 pm - 2:30pm ET
Questionnaire Responses & Capabilities That Break Through
Track 1
Part 4: December 1, 1:00 pm - 2:30 pm ET
The Final Presentation: Command the Room to Win
Virtual Speaker
Indicates speaker will be presenting remotely
Conference Partners
