Agenda

Conference Day 1 Nov 4
Conference Day 2 Nov 5
Post-Conference Series Dec 1
Virtual Speaker
Indicates speaker will be presenting remotely

Day One

Nov 4, 2026

Day Two

Nov 5, 2026

Post-Conference
Series
 

TRACK ONE

Build the Higher Output, Higher Margin Agency

How agencies are using AI to increase productivity, deliver more value to clients, and improve profitability

TRACK TWO

Build a More Effective Growth Engine

How agencies have built out AI to transform their RFP effectiveness and proactively build pipelines of high-value prospects
9:30 am ET
Track 1

The CEO Take: How AI Is Reshaping the Agency Model

Explore Session
Mischief
Greg Hahn
Co-Founder & CCO
Party Land
Haley Hunter
Founder & COO / CMO
Zambezi
Jean Freeman
Principal & CEO
AdAge
Judy Pollack
Executive Editor
Track 2

Building Repeatable Growth Systems to Power Your AI

Explore Session
Mirren
Brent Hodgins
CEO
10:45 am ET
Track 1

Our AI Tech Stack: What We Built, Bought & Killed

Explore Session
H/L
Tim Schatz
Department Head Data & Innovation
Signal78
Teri Sun
Head of Innovation
Phase2
Jeff Walpole
CEO and Co-Founder
Havas Chicago
Kat Ott
President
Track 2

How AI Is Judged, Used & Detected in Your Reviews

Explore Session
Pile & Company
Meghan McDonnell
President & Owner
Roth Ryan Hayes
Matt Ryan
CEO
SRI
Duffy Humbert
Senior Partner
ID Comms
Tom Denford
CEO
1:00 pm ET
Track 1

Build the Engine That Works the Way Your Best People Do

Explore Session
Traction
Adam Kleinberg
CEO
Track 2

New Business Rebuilt: How Growth Leaders Are Re-Engineering the Pipeline

Explore Session
Iris North America
Dan Lescarbeau
VP, Head of Growth
Salt XC
Mark Barker
Executive Vice President
2:15 pm ET
Track 2

Build a Prospecting Engine to Seek & Nurture

Explore Session
TomorrowToday
Chris Johnson
Managing Partner
Track 1

No Legacy to Unwind: The Advantage of a Blank Canvas

Explore Session
3:30 pm ET
Track 1

Monetizing AI: Turning What You Build Into Recurring Revenue

Explore Session
Hahn
Vish Kadakia
Chief Technology Officer
Laughlin Constable
Katy Gajewicz
Chief Strategy Officer
Track 2

Live Demo: The New Business System We Run On Every Pitch

Explore Session
4:45 pm ET
Track 1

Where Agentic AI Must Be Governed: A Framework for Campaign Execution

Explore Session
Fluency
Heather Chevalley
VP of Growth
Track 2

Capture Your Fastest Revenue: Close Business Already Within Reach

Explore Session
Mirren
Trisha Marques
Director, Agency Growth Strategy
 

TRACK ONE

Build Your Agency's AI Foundation

Practical steps to increase the effectiveness of your AI planning and execution

TRACK TWO

Build Your Own Model Workshops

Be prepared to be put to work: hands-on sessions where you'll build AI models you can put to use in your day-to-day work
9:30 am ET
Track 1

Training Our Agencies On AI: From Scattered to Standard Practice

Explore Session
Collective Measures
Mike Baranowski
VP of Analytics & Data Engineering
Gale
Bailey Dougherty
Chief People and Product Officer
ZGM
Pete Bishop
Partner, CIO
Track 2

No Developers Required: Vibe Coding to Produce AI You Can Use

Explore Session
DBC
Caroline Yodice
EVP
10:45 am ET
Track 1

Identifying Your Best AI Use Cases: Why Slow Wins

Explore Session
EZDeploy
Payal Ramakrishnan
Founder
Track 2

Build the Simple Tools That Make You the Smartest Person in the Room

Explore Session
12:00 pm ET
Track 1

Get More People Talking to Your Robots: Context Prompt Engineering

Explore Session
Mirren
Trisha Marques
Director, Agency Growth Strategy
Track 2

How to Build Your Personal Support Agent

Explore Session
 

WIN MORE RFPs: BUILD AN AI-POWERED PITCH MACHINE

Included with the All Access Pass


A four-part series on building an AI-powered pitch operation, one stage at a time: qualifying the lead, aligning the team, responding to the RFI, and delivering the presentation that wins.

Each session pairs the strategy that wins business at that stage with a hands-on build of the AI component that scales it across every pitch.

1:00 pm ET
Track 1

Session 1 (90 mins):
Part One: Qualify the Lead & Uncover the Real Pitch Objectives

Explore Session
TomorrowToday
Chris Johnson
Managing Partner
Mirren
Brent Hodgins
CEO
2:00 pm ET
Track 1

Session 2 (90 mins):
Part Two: Kick Off the Team & Lock Your Pitch Positioning

Explore Session
TomorrowToday
Chris Johnson
Managing Partner
Mirren
Trisha Marques
Director, Agency Growth Strategy
3:00 pm ET
Track 1

Session 3 (90 mins):
Part Three: Questionnaire Responses & Capabilities That Break Through

Explore Session
TomorrowToday
Chris Johnson
Managing Partner
Mirren
Brent Hodgins
CEO
4:00 pm ET
Track 1

Session 4 (90 mins):
Part Four: The Final Presentation: Command the Room to Win

Explore Session
TomorrowToday
Chris Johnson
Managing Partner
Mirren
Trisha Marques
Director, Agency Growth Strategy
Virtual Speaker
Indicates speaker will be presenting remotely

Day One

Nov 4, 2026

Day Two

Nov 5, 2026

Post-Conference
Series


Conference Partners

Stay Updated On All Mirren News!