Agenda

What’s Ahead for AI & The Agency Business

TRACK 1

AI for Day-to-Day Client Management
+ Creative Development

TRACK 2

AI for Agency Operations

TRACK 3

AI to Enhance Strategic Development

TRACK 4

AI to Drive Agency New Business

TRACK 1

How to Operationalize AI for Your Agency: Building Your Implementation Plan

TRACK 2

How to Sell Your New AI Services

PRE-CONFERENCE TRENDS FORUM (VIRTUAL)

What’s Ahead for AI & The Agency Business

AI, mixed economic signals, and client scrutiny will continue to shape the year ahead. With this in mind, we’ve assembled a group that brings tremendous insight into what’s ahead for the agency business.

12:00 pm ET

Track 1

Agencies & the AI Revolution: The Key Forces

Hero Digital

Michael Olaye

EVP, Managing Director

1:15 pm ET

Track 1

Strategy Like You’ve Never Experienced It: The Next 12 Months

GUT

Natalia Davila

Head of Strategy

2:30 pm ET

Track 1

The State of AI: Navigating a Transformation

Global Executive Director

3:30 pm ET

Track 1

Pre-Conference Concludes

TRACK 1

AI for Day-to-Day Client Management
+ Creative Development

Use AI to more effectively manage and increase the value you provide clients, followed by live demos of key AI applications.

TRACK 2

AI for Agency Operations

Use AI to improve your back-end operations to be more streamlined, effective, and profitable.

8:15 am ET

Track 2

Master of Ceremonies

VML

Ellie Bamford

Chief Strategy Officer

Track 1

Master Of Ceremonies

Translation

Chaucer Barnes

Chief Marketing Officer

8:30 am ET

Track 1

Opening Keynote: Game Changer - Rewriting the Rules with AI-First Marketing

OpenAI

Dane Vahey

Head of Strategic Marketing

10:00 am ET

Track 2

How We're Using AI & New Tech to Accelerate Operations

Global Director of Technology Integration and Innovation

Stagwell Marketing Cloud

Vice President, Agency Vertical

Monks

Victoria Milo

SVP, Media Solutions & Emerging Technology

Track 1

AI-Powered Client Management: Your Must-Have Apps

Code & Theory

Dave DiCamillo

Chief Technology Officer

11:15 am ET

Track 1

Special App Showcase: Your New Strategy Copilot

Magnolia

Lauren O'Brien

Chief Strategy Officer

12:15 pm ET

Track 1

Networking Lunch
Take a break, grab some bio fuel, and make new connections with our tech experts and industry peers.

1:15 pm ET

Track 2

AI Enhanced Workflows: Faster, Smarter, More Effective

PMG

Chris Alvares

Head of Technology

Track 1

Client-Facing Teams: Leverage AI & Increase Your Client Fees

Mirren

Sharon Honjiyo

Director of Agency Growth Strategy

Mirren

Brent Hodgins

Managing Director

2:15 pm ET

Track 1

Expert Panel POV: The Trends We See Impacting Agencies

Chief Strategy Officer

Winmo

Dave Currie

CEO

Track 2

Protecting Your Agency's Value in a Changing Market

AvidXchange

Theresa Contario

VP & Business Line Executive

2:50 pm ET

Track 2

Building a More Strategic Approach to Financial Operations

Summit Virtual CFO

Jamie Nau

Virtual CFO and Director of Accounting

Summit Virtual CFO

Hannah Hood

Virtual CFO

AI App Showcase: Live Demos of Critical Applications

Track 1

AI App Showcase - Adobe Firefly: Integrated Creative Inspiration

Adobe

Marcel Boucher

Director, Solution Acceleration for Firefly Services and GenAI

Track 1

3:20 pm

AI App Showcase - Midjourney: Unleashing Your Visual Inspiration

Provoking

Harry Moller

Head of Technology

3:45 pm ET

Track 1

Networking Break
Grab some caffeine, snacks, and meet more of your industry peers

4:30 pm ET

Track 2

Maximizing AI While Mitigating Your Legal Risk

Matchstick Legal

Gabe Levine

Attorney / Principal

Track 1

AI App Showcase - Copilot for 365: Your Most Important Client Management Tool

Microsoft

Dominic Brigham

Modern Work Usage Architect

Track 1

5:00 pm

AI App Showcase - Stable Diffusion: Creative In Every Modality, For Everyone, Everywhere

Monks

Vanessa Lai

Group Creative Director, Innovation

5:30 pm ET

Track 1

AI App Showcase - Runway & DALL-E

Razorfish

Brian Brown

SVP, Creative Innovation Lead

Track 2

Navigating a New Agency Model: Transforming from Services to Solutions

Resonate

Jonathan Ricard

Chief Strategy Officer

6:30 pm ET

Track 1

Cocktail Reception
Join us for cocktails and make some new connections with our tech experts and industry peers.

7:30 pm ET

Track 1

Day One Concludes

TRACK 3

AI to Enhance Strategic Development

Use AI to completely accelerate and improve the value of your agency's strategic development.

TRACK 4

AI to Drive Agency New Business

Use AI to completely improve your ability to generate and convert more high-value clients.

9:30 am ET

Track 2

Master of Ceremonies

Pereira O'Dell

Mona Gonzalez

Chief Growth Officer

Track 1

Master of Ceremonies

Spark

Dulani Porter

EVP / Partner

9:45 am ET

Track 1

How We're Transforming Our Agency's Strategy with AI

Moderator

TBWA

Anthony Hamelle

Chief Innovation Officer

Head of Account Management

Mekanism, Citizen Relations

Crystalyn Stuart-Loayza

Chief Digital Officer

11:15 am ET

Track 2

Building a Next-Generation New Business Program

Commercial Managing Director

Track 1

The New Face of Research: AI-Created Audiences for Deeper Insights

Noble People

Rebecca Sharon

Group Director

12:15 pm ET

Track 1

Networking Lunch
Take a break, grab some bio fuel, and make new connections with our tech experts and industry peers.

1:15 pm ET

Track 2

The New Essential Technology for New Business

Winmo

Dave Currie

CEO

Track 1

Predictive AI: Using it to Forecast Behavior & Performance

Supernatural AI

Bianca Chaer

Strategist

2:30 pm ET

Track 2

Pitch Amplified - The Winning Edge with AI

Anomaly

Chris Neff

Global Head of Emerging Experience & Technology

3:30 pm ET

Track 1

Redefining Creativity in a World of Synthetic Inspiration

TBWA

Anthony Hamelle

Chief Innovation Officer

4:30 pm ET

Track 1

Summit Closed - See You at the Post-Conference Sessions!

HOW TO ROLL OUT AI AT YOUR AGENCY
BONUS POST-CONFERENCE SERIES (VIRTUAL)

How to Operationalize AI for Your Agency: Building Your Implementation Plan

1:00 pm ET

Track 2

For All Access Virtual Registrations:
2 Part Series: October 29, November 5

How to Sell Your New AI Services

Track 1

For All Access In-Person Registrations:
2 Part Series: October 24, October 31

How to Operationalize AI for Your Agency: Building Your Implementation Plan

2:00 pm ET

Track 1

Part 1: October 24, 2-3:00pm ET
How to Write & Implement Your Agency's AI Plan: An Introduction

Mirren

Brent Hodgins

Managing Director

Track 2

Part 1: October 29, 1-2:00 pm ET
Selling Your New AI Services: Positioning the Value

Addition

Paul Aaron

Co-Founder

3:00 pm ET

Track 1

Part 2: October 31, 1-2:00pm ET
How to Build & Implement Your AI Plan: Agency Case Study

Single Grain

Eric Siu

Founder

Track 1

Part 2: Nov 5, 1pm - 2:00pm ET
Selling Your New AI Services: Day-to-Day Sell Through

Tool

Dustin Callif

President

Agenda

Thank you all for a great two days! Stay tuned for your Post-Conference Sessions

What’s Ahead for AI & The Agency Business

Agencies & the AI Revolution: The Key Forces

Strategy Like You’ve Never Experienced It: The Next 12 Months

The State of AI: Navigating a Transformation

Pre-Conference Concludes

AI for Day-to-Day Client Management+ Creative Development

Master of Ceremonies

Master Of Ceremonies

Opening Keynote: Game Changer - Rewriting the Rules with AI-First Marketing

AI-Powered Client Management: Your Must-Have Apps

Special App Showcase: Your New Strategy Copilot

Networking LunchTake a break, grab some bio fuel, and make new connections with our tech experts and industry peers.

Client-Facing Teams: Leverage AI & Increase Your Client Fees

Expert Panel POV: The Trends We See Impacting Agencies

AI App Showcase - Adobe Firefly: Integrated Creative Inspiration

AI App Showcase - Midjourney: Unleashing Your Visual Inspiration

AI App Showcase - Midjourney: Unleashing Your Visual Inspiration

Networking BreakGrab some caffeine, snacks, and meet more of your industry peers

AI App Showcase - Copilot for 365: Your Most Important Client Management Tool

AI App Showcase - Stable Diffusion: Creative In Every Modality, For Everyone, Everywhere

AI App Showcase - Stable Diffusion: Creative In Every Modality, For Everyone, Everywhere

AI App Showcase - Runway & DALL-E

Cocktail ReceptionJoin us for cocktails and make some new connections with our tech experts and industry peers.

Day One Concludes

AI for Agency Operations

Master of Ceremonies

How We're Using AI & New Tech to Accelerate Operations

Networking LunchTake a break, grab some bio fuel, and make new connections with our tech experts and industry peers.

AI Enhanced Workflows: Faster, Smarter, More Effective

Protecting Your Agency's Value in a Changing Market

Building a More Strategic Approach to Financial Operations

Networking BreakGrab some caffeine, snacks, and meet more of your industry peers

Maximizing AI While Mitigating Your Legal Risk

Navigating a New Agency Model: Transforming from Services to Solutions

Cocktail ReceptionJoin us for cocktails and make some new connections with our tech experts and industry peers.

Day One Concludes

AI to Enhance Strategic Development

Master of Ceremonies

How We're Transforming Our Agency's Strategy with AI

The New Face of Research: AI-Created Audiences for Deeper Insights

Networking LunchTake a break, grab some bio fuel, and make new connections with our tech experts and industry peers.

Predictive AI: Using it to Forecast Behavior & Performance

Redefining Creativity in a World of Synthetic Inspiration

Summit Closed - See You at the Post-Conference Sessions!

AI to Drive Agency New Business

Master of Ceremonies

Building a Next-Generation New Business Program

Networking LunchTake a break, grab some bio fuel, and make new connections with our tech experts and industry peers.

The New Essential Technology for New Business

Pitch Amplified - The Winning Edge with AI

Summit Closed - See You at the Post-Conference Sessions!

How to Operationalize AI for Your Agency: Building Your Implementation Plan

For All Access In-Person Registrations: 2 Part Series: October 24, October 31How to Operationalize AI for Your Agency: Building Your Implementation Plan

Part 1: October 24, 2-3:00pm ET How to Write & Implement Your Agency's AI Plan: An Introduction

Part 2: October 31, 1-2:00pm ET How to Build & Implement Your AI Plan: Agency Case Study

Part 2: Nov 5, 1pm - 2:00pm ET Selling Your New AI Services: Day-to-Day Sell Through

How to Sell Your New AI Services

For All Access Virtual Registrations: 2 Part Series: October 29, November 5How to Sell Your New AI Services

Part 1: October 29, 1-2:00 pm ETSelling Your New AI Services: Positioning the Value

Pre-Conference Series

Day One

Day Two

Post-Conference Series

PRE-CONFERENCE TRENDS FORUM (VIRTUAL)

What’s Ahead for AI & The Agency Business

Agencies & the AI Revolution: The Key Forces

Strategy Like You’ve Never Experienced It: The Next 12 Months

The State of AI: Navigating a Transformation

Pre-Conference Concludes

TRACK 1

AI for Day-to-Day Client Management+ Creative Development

TRACK 2

AI for Agency Operations

Master of Ceremonies

Master Of Ceremonies

Opening Keynote: Game Changer - Rewriting the Rules with AI-First Marketing

How We're Using AI & New Tech to Accelerate Operations

AI-Powered Client Management: Your Must-Have Apps

AI for Day-to-Day Client Management
+ Creative Development

Networking Lunch
Take a break, grab some bio fuel, and make new connections with our tech experts and industry peers.

Networking Break
Grab some caffeine, snacks, and meet more of your industry peers

Cocktail Reception
Join us for cocktails and make some new connections with our tech experts and industry peers.

Networking Lunch
Take a break, grab some bio fuel, and make new connections with our tech experts and industry peers.

Networking Break
Grab some caffeine, snacks, and meet more of your industry peers

Cocktail Reception
Join us for cocktails and make some new connections with our tech experts and industry peers.

Networking Lunch
Take a break, grab some bio fuel, and make new connections with our tech experts and industry peers.

Networking Lunch
Take a break, grab some bio fuel, and make new connections with our tech experts and industry peers.

For All Access In-Person Registrations:
2 Part Series: October 24, October 31

How to Operationalize AI for Your Agency: Building Your Implementation Plan

Part 1: October 24, 2-3:00pm ET
How to Write & Implement Your Agency's AI Plan: An Introduction

Part 2: October 31, 1-2:00pm ET
How to Build & Implement Your AI Plan: Agency Case Study

Part 2: Nov 5, 1pm - 2:00pm ET
Selling Your New AI Services: Day-to-Day Sell Through

For All Access Virtual Registrations:
2 Part Series: October 29, November 5

How to Sell Your New AI Services

Part 1: October 29, 1-2:00 pm ET
Selling Your New AI Services: Positioning the Value

AI for Day-to-Day Client Management
+ Creative Development

Networking Lunch
Take a break, grab some bio fuel, and make new connections with our tech experts and industry peers.

Networking Break
Grab some caffeine, snacks, and meet more of your industry peers

Cocktail Reception
Join us for cocktails and make some new connections with our tech experts and industry peers.

Networking Lunch
Take a break, grab some bio fuel, and make new connections with our tech experts and industry peers.

HOW TO ROLL OUT AI AT YOUR AGENCY
BONUS POST-CONFERENCE SERIES (VIRTUAL)

For All Access Virtual Registrations:
2 Part Series: October 29, November 5

How to Sell Your New AI Services

For All Access In-Person Registrations:
2 Part Series: October 24, October 31

How to Operationalize AI for Your Agency: Building Your Implementation Plan

Part 1: October 24, 2-3:00pm ET
How to Write & Implement Your Agency's AI Plan: An Introduction

Part 1: October 29, 1-2:00 pm ET
Selling Your New AI Services: Positioning the Value

Part 2: October 31, 1-2:00pm ET
How to Build & Implement Your AI Plan: Agency Case Study

Part 2: Nov 5, 1pm - 2:00pm ET
Selling Your New AI Services: Day-to-Day Sell Through