Agenda

Main Event: Sep 18
Bonus Implementation Series Oct 16
Virtual Speaker
Indicates speaker will be presenting remotely

Agenda
Main Conference

Sep 18, 2025

Optional
AI Implementation Series
 

LET'S CUT THROUGH THE HYPE & PUT IT TO WORK

16 sessions — all focused on AI for operations, new business, strategic development, client management, media, creative, and more

9:00 am ET
Track 1

Opening Keynote: Marketing Rewritten – The New Agency Mandate

Explore Session
Anheuser-Busch
Marcel Marcondes
Global Chief Marketing Officer
10:30 am ET
Track 2

What AI Means for the Future of Marketing, Agencies & Clients

Explore Session
GUT
Natalia Davila
Head of Strategy
Mekanism
Crystalyn Stuart-Loayza
Chief Digital Officer
Laughlin Constable
Anthony Romano
CEO
Fluency
Eric Mayhew
Chief Product Officer
AvidXchange
Grant Dugger
Media Partnership
Track 1

Decoding the AI Tech Stack: What You Need, What You Don’t

Explore Session
10kR
Stephanie Wiseman
CEO
10kR
Craig Kind
Head of Studio
11:45 am ET
Track 2

How to Build Your Personal AI-Augmented Workflow

Explore Session
Too Clever By Half
Jason Theodor
Founder
Track 1

My Favorite AI: New Tools & Hacks You Need to Check Out

Explore Session
Moderator
Droga5
Yan Wang-Benz
Head of Strategy
Mischief
Kevin Mulroy
Executive Creative Director
Monks
Victoria Milo
SVP Media Solutions & Emerging Technology
DNA&STONE
Rob Scherzer
Innovation & Digital Experience Director
Anders CPA
Jamie Nau
Virtual CFO Director and Practice Leader
1:00 pm ET
Track 1

Scale Your Strategy: Embed AI Into Daily Workflows

Explore Session
Max Connect Digital
Kendell Petersen
Brand Strategist
Max Connect Digital
Mitch Henderson
Director of Brand Strategy
Track 3

The New Art of Play: Enhanced Ideation for Creative Teams

Explore Session
Ammunition
Jonathan Hayes
Chief Creative Officer
Ammunition
John Searles
AI Innovation Lead
Track 2

Build a Virtual Team: Use AI to Pitch Better – While Cutting the Workload

Explore Session
FUSE Create
Aleena Mazhar Kuzma
Managing Director
FUSE Create
Jon Crowley
Head of Strategy
2:15 pm ET
Track 3

Smarter Media: How AI Is Reshaping Planning & Optimization

Explore Session
t2ó North America
Alex Ramirez
Managing Director
t2ó
Keln Huang
VP, Strategic Partnerships
Track 2

AI-Powered Prospecting: More Leads, Less Lift

Explore Session
Kerry Fitzmaurice Consulting
Kerry Fitzmaurice
Director
Bond World
Jon Bond
CEO
Track 1

Creative at Scale: How to Expand Brand-Led Creative with AI

Explore Session
Motto
Sunny Bonnell
Co-Founder & CEO
3:30 pm ET
Track 1

AI Agents for Real Agency Work: Let's Build'em

Explore Session
White Rhino
Teri Sun
Chief Strategy Officer
Loop
Matt Cyr
Founder & President
Track 2

Optimizing AI for New Business: Where to Hit Go, Where to Hold Back

Explore Session
MediaRadar
Brett House
Senior Vice President Product GTM & Growth Marketing
4:45 pm ET
Track 1

Evolving to an AI-Powered Agency (Our New “OS”)

Explore Session
Gravity Global
Josh Okun
Chief Innovation Officer
Track 2

CEO Strategy Session: Designing Your New Model
(Session Now Full)

Explore Session
GUT
Sandra Alfaro
CEO
Evalla Advisors
Lori Murphree
Founder & Managing Partner
Future Proof Advisors
Terry Dry
Founder & CEO
6:00 pm ET
Track 1

Closing Keynote
A Call to Lead - Building Your New Agency Model (It's Bigger Than AI)

Explore Session
TBWA\Worldwide
Tessa Conrad
Global Head of Innovations
6:45 pm ET
Track 1

Day Concludes

 

OPTIONAL AI IMPLEMENTATION SERIES

If you’re committed to improving your agency’s rollout of AI, this is where it begins. Included with the All Access Pass

Building on the Main Conference Day, this optional series will help you move forward with your AI implementation in a way that is strategic and methodical. Free of hype. Just step-by-step, practical guidance.
1:00 pm ET
Track 1

Nov 4: 1:00 pm ET
Refine Your AI Plan: Where to Start, What to Prioritize, How to Roll It Out

Explore Session
TomorrowToday
Chris Johnson
Managing Partner
2:00 pm ET
Track 1

Nov. 11: 1:00 pm ET
Talking to Robots: Precision Prompting & Collaboration

Explore Session
Too Clever By Half
Jason Theodor
Founder
3:00 pm ET
Track 1

Nov 13: 1:00 pm ET
Build Your Own Personal Custom GPT

Explore Session
10kR
Craig Kind
Head of Studio
5:00 pm ET
Track 1

Nov. 18: 1:00 pm ET
Price Your AI-Powered Services to Increase Revenue

Explore Session
Parakeeto
Marcel Petitpas
CEO & Co-Founder
6:00 pm ET
Track 1

Nov. 20: 1:00 pm ET
Training Your Teams: Driving AI Adoption & Consistency

Explore Session
Motive
Brooke Bartlett
Senior Vice President, Digital Innovation
Partners + Napier
Costa Boudouvas
Creative Director - Creative Tecnhology
Virtual Speaker
Indicates speaker will be presenting remotely

Agenda
Main Conference

Sep 18, 2025

Optional
AI Implementation Series


Conference Partners

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