Agenda

Main Event: Sep 18
Bonus Implementation Series Oct 16
Virtual Speaker
Indicates speaker will be presenting remotely

Agenda
Main Conference

Sep 18, 2025

Optional
AI Implementation Series
 

LET'S CUT THROUGH THE HYPE & PUT IT TO WORK

12 sessions, including 6 Workshops, designed to help you leverage the advantages of AI.

9:00 am ET
Track 1

Evolving to an AI-Powered Agency (Our New “OS”)

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Gravity Global
Josh Okun
Chief Innovation Officer
10:30 am ET
Track 1

Decoding the AI Tech Stack: What You Need, What You Don’t

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10,000 Robots
Stephanie Wiseman
CEO
11:45 am ET
Track 1

My Favorite AI: New Tools & Hacks You Need to Check Out

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Moderator
Droga5 New York
Yan Wang-Benz
Head of Strategy
Mischief
Kevin Mulroy
Executive Creative Director
Monks
Victoria Milo
Director, Media Solutions & Emerging Technology
Majority
Micol Rankin
Group Creative Director
1:00 pm ET
PICK YOUR WORKSHOP
Track 1

Scale Your Strategy: Embed AI Into Daily Workflows

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Max Connect Digital
Kendell Petersen
Brand Strategist
Max Connect Digital
Mitch Henderson
Director of Brand Strategy

Track 3

The New Art of Play: Enhanced Ideation for Creative Teams

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Ammunition
Jonathan Hayes
Chief Creative Officer

Track 2

Build a Virtual Team: Use AI to Pitch Better – While Cutting the Workload

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FUSE Create
Aleena Mazhar Kuzma
Managing Director
FUSE Create
Jon Crowley
Head of Strategy
2:15 pm ET
PICK YOUR WORKSHOP
Track 1

Creative at Scale: Nirvana or Nightmare?

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Speaker will be announced July 31st

Track 2

AI-Powered Prospecting: More Leads, Less Lift

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Weightless
Kerry Fitzmaurice
Director
Weightless
Jon Bond
CEO

Track 3

Smarter Media: How AI Is Reshaping Planning & Optimization

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t2o North America
Alex Ramirez
Managing Director
t20
Keln Huang
VP, Strategic Partnerships
3:30 pm ET
Track 1

AI Agents for Real Agency Work: Let's Build'em

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White Rhino
Teri Sun
Chief Strategy Officer
Loop
Matt Cyr
Founder & President
Track 3

Special Live Demo: AI-Powered Strategy

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Magnolia
John Nugent
Chief Product Officer
4:45 pm ET
Track 1

Case Study: Building an AI-Powered Agency: One Piece at a Time

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Speaker will be announced July 31st
6:00 pm ET
Track 1

Closing Keynote
A Call to Lead - Building Your New Agency Model (It's Bigger Than AI)

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TBWA\Worldwide
Tessa Conrad
Global Head of Innovations
6:45 pm ET
Track 1

Day Concludes

 

OPTIONAL AI IMPLEMENTATION SERIES

If you’re committed to improving your agency’s rollout of AI, this is where it begins

Building on the Main Conference Day, this optional series will help you move forward with your AI implementation in a way that is strategic and methodical. Free of hype. Just step-by-step, practical guidance.
1:00 pm ET
Track 1

Sept. 24: 1:00 pm ET
Step One > Refine Your AI Plan: Where to Start, What to Prioritize, How to Roll It Out

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TomorrowToday
Chris Johnson
Managing Partner
2:00 pm ET
Track 1

Sept. 30: 1:00 pm ET
Step Two > Prompt Engineering for Agency Teams: Strategic Inputs, Transformational Outputs

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Mirren
Bruce Woolsey
Director, Agency Growth Strategy
3:00 pm ET
Track 1

Oct. 7: 1:00 pm ET
Step Three > Build Your Own Personal Custom GPT/AI Agent

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Speaker will be announced July 31st
4:00 pm ET
Track 1

Oct. 14: 1:00 pm ET
Step Four > Price Your AI-Powered Services to Increase Revenue

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Mirren
Brent Hodgins
CEO
6:00 pm ET
Track 1

Oct. 21: 1:00 pm ET
Step Five > Training Your Teams: Driving AI Adoption & Consistency

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Motive
Brooke Barlett
Senior Vice President, Digital Innovation
Partners + Napier
Costa Boudouvas
Creative Director - Creative Tecnhology
Virtual Speaker
Indicates speaker will be presenting remotely

Agenda
Main Conference

Sep 18, 2025

Optional
AI Implementation Series


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