Intro to AI Series (4/8): Structuring an Effective Agency Prompt

We’ve created a series of posts, pulled from our training: Putting AI to Work at Your Agency – An Introduction.

In this video with Brent Hodgins, he outlines how to write an effective prompt – including the five critical sections that ensure you get deeper, more valuable insight from your outputs. 

He begins by building the case for the first prompt – client and category business analysis. It’s critical that agency teams understand each client’s most pressing business goals so they can prepare the agency to address them.

See the next session in this series >


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