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Virtual // Nov 4-5 2026
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FAQ

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Registration

Who can attend the Mirren AI Forum?

The Mirren AI Forum is for agencies, clients and search consultants only.

If your organization provides products or services to agencies, please contact Walter Willett to discuss partnership opportunities.

Do you offer group discounts?

Yes. The Standard and All Access Passes include discounted group pricing:

Standard – 3 Passes
All Access – 6 Passes

You can also add additional passes at $100 at the All Access level.

See Registration page for current rates.

I’m no longer able to attend. What are my options?

We understand plans can change. If you can no longer attend, you have two options:

Transfer your registration
You can transfer your registration to a colleague up to 1 business day before the event.  Transfers can be made on your Manage My Pass page.

Request a registration credit
If you’re unable to transfer your registration, you may request a credit. Credits are valid for one year from your original registration date and can be applied toward a future Mirren conference, workshop, or Live Training Webinar Series. A 15% processing fee applies.

Credit requests must be received by email no later than 5:00 pm ET, two business days before the event.

Can I receive a credit if I can’t attend?

Yes. If you can no longer attend and are unable to transfer your registration to a colleague, you may request a credit.

Credits are valid for one year from your original registration date and can be applied toward a future Mirren conference, workshop, or Live Training Webinar Series. A 15% processing fee applies.

Credit requests must be received by email no later than 5:00 pm ET, two business days before the event.

Accessing the Conference

How do I access the live broadcast?

All conference sessions are streamed through the Live Broadcast page.

Approximately 3 days before the conference, you’ll receive an email with:

  • Your Live Broadcast page link
  • Your assigned password
  • Instructions for accessing the event

We recommend logging in 15–20 minutes before the first session to ensure everything is working properly.

How do I sign up for Mastermind sessions?

Mastermind sessions require advance registration and are available exclusively to All Access Pass holders.

  • Each attendee may register for one Mastermind session.
  • Only one person per agency may attend each individual session.

All Access attendees will receive an email with sign-up instructions the week of October 19th.

Can multiple people share one login?

No. Each login is assigned to one attendee and their device for the duration of the event.

Logins may not be shared among multiple people or agencies, including affiliated agencies within the same holding company or network.

Note: Sharing a login may result in event access being revoked for your agency without credit or refund.

I’m having trouble logging in.

To log into the Live Broadcast
Your Password will be emailed to you several business days before the conference.

To watch recordings
A seperate password will be emailed to All Access Pass holders to watch recordings.

Still having trouble? Email the Event Team during business / event hours for a prompt reply.

About Mirren

What does Mirren do?

Mirren trains agency teams to build the skills and repeatable systems needed to generate more organic growth and win more new business.

Our training is designed for client-facing and pitch teams, helping agencies capture more revenue from existing clients, pursue better opportunities, and improve win rates.

See what Mirren does for agencies >>

Custom Training for Agencies

Custom-designed for your team and delivered live, on-site or remotely.

We combine practical learning with hands-on application to give your team a repeatable approach for strengthening client relationships, accelerating organic growth, and winning more new business, using your own business challenges as the training ground.

See more about Mirren training >

Interested in custom training? Contact Cara Kombol >>

MirrenDirect eLearning + Live Webinar Training

MirrenDirect equips your client-facing teams with the skills to strengthen client relationships, uncover organic growth opportunities, and win more new business.

Through ongoing live and on-demand learning, members build expertise in client leadership, strategy, business development, and agency growth.

Membership includes:

  • Live Training Webinars
  • On-Demand Training
  • Resource Library

Designed for account, strategy, and pitch teams committed to creating more value for clients-and more growth for the agency.

Learn more about MirrenDirect  →

Questions about membership? Contact Blair Whyte  →

Manage Your Passes

How do I make updates to my agency’s registration?

Visit the Manage My Pass page to make any of the following updates:

  • Assign unused passes / logins
  • Update attendee information
  • Transfer a registration to someone else
  • Purchase additional passes / logins
  • View registration receipts

Can I transfer my registration?

Yes. Registrations may be transferred to another attendee at your organization up to 1 business day before the event.

To transfer a registration:

  • Go to Manage My Passes
  • Update the attendee information

Can I add team members later?

Yes.

Additional registrations can be purchased at any time, subject to availability through the Manage My Pass page.

How do I upgrade my pass?

You your Entry and Standard Passes can upgrade your pass at any time.

Please contact our Event Team via email: include your confirmation email, or Agency name and upgrade request.

Recordings

Will sessions be recorded?

Yes. Most conference sessions will be recorded and available after the event.

Some interactive attendee sessions, including select Mastermind sessions, may not be recorded for privacy reasons.

Recordings will be posted to the Live Broadcast page 60-90 mins after each session. These are available for All Access level passes only.

To upgrade your pass to All Access please contact our Event Team via email: include your confirmation email, or Agency name and upgrade request.

Which passes include recordings?

Conference recordings are available exclusively with an All Access Pass.

To upgrade your pass to All Access please contact our Event Team via email: include your confirmation email, or Agency name and upgrade request.

How long are recordings available?

Conference recordings are available for two weeks following the event.

For access to recordings after this, they are available through MirrenDirect, Mirren’s eLearning platform. You can set up a subscription for full access, which includes a 30-day no-fee trial.

How do I watch the session recordings?

All Access Pass holders will be emailed a their personal password to access the recordings.

Recordings will be added to the Live Broadcast site approximately 60–90 minutes after each session.

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