When prompted effectively, large language models can become incredibly powerful collaborators – accelerating strategic thinking, enhancing client work, streamlining day-to-day tasks, and increasing the impact of each team member.

This session on prompt engineering training will teach the core skills behind effective AI use: writing clear, structured prompts that generate more useful, relevant, and strategic output.

Step-by-step, you’ll be put to work as you learn how to craft prompts for a range of real-world agency functions, including:

In-depth business analysis
Interpreting client briefs (and uncovering what the decision-maker really wants)
Target audience research
Generating synthetic audience personas for insight development
Building out strategic insights
Creating client presentations
Simulating client feedback on presentations (before you present)

What You’ll Learn:

The core structure of an effective AI prompt
Prompt templates for common client-facing use cases
How to iterate prompts to unlock deeper, more strategic thinking
Techniques for layering context (brand voice, industry nuance, strategic goals)
How to avoid common prompting mistakes that lead to irrelevant or inaccurate outputs

Bonus: You’ll receive ready-to-use prompt templates you can adapt to your specific role and agency function.

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